Presentation Abstract
Building a 21st-Century Roadmap for Hospitality Research and Education

The Webster dictionary defines hospitality as the friendly and generous reception and entertainment of guests, visitors, or strangers. It further goes on to describe it with notions like “welcoming”, “helpfulness”, and “bountifulness”.  It is the latter that shapes the future state of hospitality education and research, which extends beyond the traditional tourism operations, into other areas across the continuum of the hospitality sector—from the hedonic aspect to the utilitarian side and from the business aspect to the social aspect of hospitality. The panel discuss will focus on agendas, challenges, and opportunities in embracing hospitality education and research in the 21st century.

Youcheng Wang, University of Central Florida, USA