Professor Geoffrey has occupied many pathfinding and pathmaking positions, including former Executive Director of International Air Transport Association (IATA); President of World Travel and Tourism Council (WTTC); Assistant Secretary-General, UN World Tourism Organization. He is Co-Founder of SUNx Strong Universal Network; member of Club of Rome; Advocates Climate Resilience (Building global climate learning, innovation and resilience network; promoter of impact assessments. He advances tourism as serious socioeconomic sector; drives airline liberalization agenda; pioneers new travel and tourism measurement systems, green certification, and China’s Tourism opening; devised UNWTO ST-EP Program, Davos Climate Summit, and G20/T20 program. Co-author of books on green growth, travelism, and EIU airline liberalization studies. Visiting Professor, Victoria University (Australia) and Hasselt University (Belgium).