Luis Branca, after serving as lieutenant in the Portuguese Air Force, first honed his IT skills as a software analyst and developer at Sharp Corporation. In 1990 he became IT Director of Vale do Lobo Resort, one of Europe’s premier resorts. co-founded Concept Software Systems in 1992 and is responsible for the company’s overall development strategy and direction. Today Concept is a global market leader in the golf, spa & leisure software technology, active in some 70 countries, with software in 15 different languages. In October 2018, the company was acquired by Shiji Group which provides software solutions and services for the hospitality, food service, retail and entertainment industries.