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PROGRAMME

Biographic Note

Magdalena Osmola is a marketing strategist captivated by neuroscience and lifestyle concepts. She has 10years of multi-market experience across client and agency sides. At European tourism association (ETOA) she led global campaigns promoting Europe as a destination. As Head of Marketing for marketing agency Accord, she promoted campaigns for various travel clients including hotels and destinations. She has co-organised events with Google London and other partners. Subsequently, Magdalena moved to work on concept development for new openings in Portugal to finally join ValedoLobo. Magdalena embraces the need to promote ‘new luxury’: community-feel, wellbeing, active living, sustainability, growth and contribution. She speaks about this and marketing trends at international industry conferences. magdalenao@vdl.pt