Biographic Note


University of Central Florida, USA

Youcheng Wang is Dean and the William Peeper Preeminent Chair Professor in Destination Marketing at the Rosen College of Hospitality Management, University of Central Florida, USA. His research interest includes hospitality and destination marketing and management, customer relationship, information search behavior, collaborative strategies, and technology management. With four books and over 150 publications, he is the co-editor of Journal of Destination Marketing and Management and serves on editorial boards of several academic journals. He has consulting experience in destination marketing, technology and e-commerce strategies, strategies for regional destinations, and experiential marketing. He has received numerous awards for his contributions and is a frequent speaker at conferences worldwide.