Managing Tourism Under Uncertainty
The tourism sector is increasingly operating through prolonged periods of uncertainty and instability. Destination and business leaders alike seek to understand the impact of different shocks, and to develop the tools required to manage the consequences. To succeed in this instable environment, those in charge of the industry need to identify and understand the whole picture, to prepare for the unforeseeable and to be agile enough to new opportunities presented by the market. The rich experience of the panellists will bring a valuable input on how to succeed in these turbulent times.