"COVID-19 Impact on the Global Hotel Industry for t-Forum"
April 30, 2020
Stephen Hood, Senior Vice President of Research for STR, presented an update on the global hotel industry and a review on the impact of the coronavirus on countries and markets around the world and drilled down into specific areas like China, Europe including Portugal and the US. Recent performance metrics were displayed, some from the week ending Saturday April 25. Data related to recovery scenarios were provided including current China performance, past economic cycles and prior events like SARS. Additional data were reviewed on hotel closings, forward bookings, event cancellations and travel intention, and it was possible to take a look at industry takeaways and lessons to be learned from similar events, such as group versus transient comparisons and luxury resort differences. Samples of the type of data that is available can be found on https://str.com/data-insights-blog/coronavirus-hotel-industry-data-news.
Click HERE to access the webinar recording