The use of Partial Least Squares Structural Equation Modelling (PLS-SEM) in the top hospitality and tourism journals has significantly increased since 2015. This workshop will provide a conceptual overview of PLS-SEM in tourism and hospitality research, emphasizing the recommended guidelines for its correct application. Motives for using the method, data, and model characteristics, as well as model assessment steps, will be specified. Several practical applications will be presented. Since these models can help to explain the behaviour of most hospitality and tourism stakeholders, this workshop will be meaningful to both academics and professionals of the industry.
Patrícia Pinto, University of Algarve, CinTurs, Portugal